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Why Email Marketing Is Important For Your Business ?

Why Email Marketing Is So Important For Your Business ?

If you are running an online business, then you must be a aware of importance of email  communication, as email helps you communicate with your customers actively. Email is one of the most popular way of communication online, it helps you to maintain healthy business relationship with your clients.

Around 38% of the total population of world are using emails, thus it creates a great opportunity to market your business or brand by using emails. Email is one of the most powerful tool that helps you connect with your audience.

Email marketing is a very personal way to get in touch with your targeted audience. Let us give you 6 reasons why Email Marketing is a channel you should not be ignoring.

1) Cost-effectiveness :

While many kinds of online promotion and email marketing are cheap and do not require a lot of investments, email promotion is by far the cheapest of them all. All you need to do is hire someone to operate your mailing lists and you will have a full marketing campaign at your disposal. Just make sure that you hire someone who knows how to do this in an organized fashion.

2) The possibility of reaching anyone in the world :

Since the Internet knows no borders, it is clear that your email campaign can reach anyone in the world, if targeted correctly. If your business has tendencies to operate around the world, this is the perfect tool. Besides, who in the world would not like to expand their business worldwide, if they have the chance to do it? If you are using platform like WordPress, there are many Email marketing plugins out there, which  will help you to capture Emails from your readers quickly and smart ways.


Facebook may boast a half billion users, but the number of people using e-mail easily doubles that. Grandmothers who have not yet launched their Twitter profile still keep in touch with electronic mail, so in terms of potential audience email is king. Additionally, the popularity of smartphones ensures that many people are not just reading email at their computers, but also when they are out and about. Mobile phones are essentially email inboxes that people carry with them all day, and there is more access to email not than ever before. With the right targeting methods, you have a potential audience of hundreds of millions.


Weekly messages that detail what your company is doing and offer good news such as discounts or promotions can result in more repeat sales and revenue. Most software will allow you to send automated messages responding to past items purchased with related items. For example, if your brother just bought a television off of an electronics website and gave out his email, that store can later send e-mails about videogames or movies that he can get for discounted prices. Keeping in touch helps build a loyal customer base and generate those crucial repeat sales. The biggest reason to use email marketing is that it works. Email promotions drive direct sales, get people into stores (online and offline), spur website traffic and contribute to branding.

5) Information Spreading :

When was the last time that you saw a customer hand over a postal mailing that they’d received to a friend who might be interested? Or have you have seen somebody clip an ad from a magazine and send it to a family member who may want that product or service? However, forwarding an email with an enticing or useful offer or piece of information only takes seconds and many users will do it. That means that your marketing effort has not only a wider reach but also a networked reach with people who, by forwarding the email, are now acting as your brand advocates.


The cost of acquiring new customers includes advertising, teaching the customer about the product and then actually selling it to them. This process can be expensive and result in you making little or no money on the first sale to some customers. These customers can still become very profitable though if you can find ways to sell them additional products and services after you have spent the initial resources to acquire them. The best way to generate these repeat sales is by keeping in contact with past customers via regularly scheduled outgoing emails. This can be done multiple ways such as sending special offer emails or new product announcements to existing customers. Really any excuse to send an existing customer an email is a great idea as you may get additional sales from the message. There just has to be value in the message for the customer or they will stop reading you messages.